Status: completed
Modernized Sobeys’ multi-brand digital ecosystem through improved component architecture, automation workflows, and comprehensive content migrations.
Overview
Led the digital replatforming initiative for Sobeys, Canada’s national grocery chain, focusing on component architecture improvements, automation workflows, and large-scale content migrations across multiple brands.
Key Achievements
- Multi-brand modernization — Improved component architecture across Sobeys’ brand portfolio
- Automation workflows — Designed and implemented content automation pipelines
- Content migrations — Led large-scale content migration initiatives
- Engineering leadership — Provided technical direction and sprint support
- Roadmap alignment — Aligned delivery teams with strategic roadmap objectives
Impact
The replatforming initiative modernized Sobeys’ digital infrastructure, improved content authoring efficiency, and established a scalable foundation for future digital growth across their national grocery brand portfolio.