Status: completed
Architected and led delivery across a multi-agency Digital Asset Management ecosystem transformation for one of the world’s largest advertising holding companies.
Overview
Designed and implemented a scalable DAM ecosystem supporting 100+ agencies across IPG, with centralized metadata models, folder hierarchy, permissions, automation workflows, and governance standards.
Key Achievements
- Multi-agency ecosystem — Designed architecture supporting 100+ agencies with unified governance
- Metadata models — Created comprehensive metadata taxonomy and classification system
- Automation workflows — Built automated ingestion pipelines connecting multiple Cloud platform systems
- Governance standards — Established enterprise-wide DAM governance and best practices
- Delivery leadership — Led roadmap planning, sprint cadence, technical direction, and cross-team alignment
Impact
The transformation enabled consistent asset management across IPG’s global agency network, improving asset discoverability, reducing duplication, and establishing standardized workflows for creative teams.